Project: Millinery and accessories boutique branding, collateral, social media/Etsy graphics, advertising, packaging, product photography.

Across Lots is my millinery and accessories boutique on Etsy. Inspired by fashion eras past, the logo had couldn't be too era-specific, and having a logo mark just wasn't going to make sense. Instead, I focused on having a type-based logo that would look appropriate next to any hat or headband in the shop, whether it was a coffin cocktail hat, a 1950's inspired half-hat, or an 18th century straw hat for a reenactor.